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Business Proposal

Here's what we found in Business Proposal. Every family is different — get a report that reflects yours.

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General Review

Parent's Guide to Business Proposal

Business Proposal is a highly popular South Korean romantic comedy television series that premiered in 2022, based on a successful web novel and webtoon. The narrative unfolds around Shin Ha-ri, a cheerful food researcher who inadvertently finds herself on a blind date with her intimidating CEO, Kang Tae-moo, while impersonating her best friend, Jin Young-seo. To escape his grandfather's relentless matchmaking, Kang Tae-moo proposes a contractual relationship to Ha-ri, setting the stage for comedic misunderstandings and blossoming romance.

Things to Consider

High1

Romance and Sexual Content

The series features significant romantic and sexual content, including frequent passionate kissing and implied sexual encounters between both lead couples. A particular scene involving alcohol and implied sexual activity has been cited by viewers as problematic regarding consent, portraying it humorously despite the underlying issue.

In episodes 6-7, a scene depicts Jin Young-seo heavily intoxicated, followed by implied sexual activity with Cha Sung-hoon, which some viewers have criticized for playing the lack of explicit consent for laughs and romanticizing it. Both main couples, Kang Tae-moo and Shin Ha-ri, and Cha Sung-hoon and Jin Young-seo, engage in numerous 'steamy kisses' and 'bed scenes,' suggesting sexual intimacy without explicit graphic nudity.

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Medium3
Substance UseScary & Intense ContentDisrespect & Rebellion
Low5
LGBTQ & Gender IdentityViolenceProfanityWitchcraft & OccultAnti-Christian Themes

Additional Context

Best For Ages

16+ (Mature Teens and Up) due to frequent romantic situations, passionate kissing, implied sexual content, a scene with problematic consent portrayal involving alcohol, and themes of rebellion and deception. The series is best suited for viewers mature enough to critically engage with these complex relationship dynamics.

Good to Know

The single season of "Business Proposal" maintains consistent content themes and intensity throughout its 12 episodes, without any significant escalation or introduction of new concerns in later installments or adaptations. The primary concerns for parental guidance remain consistent across the series.

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